National Tyres and Autocare is a tyre and automotive parts retailer, now owned by Halfords. They have around 1,200 employees and over 1,000 tyre fitters and Autocare technicians located in 300+ tyre centres and mobile vehicles across the UK.
Campaign Highlights
0
Backlinks
Generated
0
of the campaign
target achieved
Industry recognition!
The Brief
We originally began working with National Tyres in February of 2020 working on technical consultancy and onsite content, but when Covid hit, everything was paused.
We picked back up with the brand in September 2021, with a focus on Digital PR and content marketing.
National’s goal switched to a purely link-building focussed campaign and outlined their desire to spread the word about their main services to a wider audience.
The Approach
With excellent knowledge in the automotive sector, we were confident that this client would benefit from a mix of PR-focused content that would be both informative and unique, engaging a new audience and bringing more brand awareness, which were both big objectives for the client in undertaking this activity.
When it comes to automotive, there can be an over saturation of content and duplication of ideas. The focus for content creation for National Tyres was to keep it:
- Relatable
- Timely
- Relevant
- Share-worthy
We needed to maximise the potential for the desired coverage and present the brand in a more familiar, interesting way.
For digital PR, our primary strategy concentrated on creating well-researched, easy-to-digest pieces that captured public interest.
Our target publications consisted of;
- Regional publications like JPI Media and Reach PLC groups.
- National sites like The Sun, Daily Record and the Express.
- Relevant and authoritative automotive publications.
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