As a well-known car manufacturer in the UK, Peugeot produces forward-thinking automotive designs that meet the challenges of the 21st century. Pivoting to a focus on electric vehicles, Peugeot is focused on sharp design, advanced technology, and motoring efficiency.
Campaign Highlights
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increase in EV keyword
impressions
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increase in EV keyword
clicks
0
increase in EV keyword
average position
The Brief
Peugeot were planning to migrate to a new platform that would go hand-in-hand with their brand refresh, positioning themselves as an electric vehicle focused manufacturer. Evolved had plenty of experience tackling large migrations and a history of producing impactful on-site content to drive visibility and engagement around EVs.
Evolved was tasked with ensuring that their existing content was fit-for-purpose ahead of their migration, reviewing content performance, and creating a strategy for the organic growth of Peugeot’s electric vehicles via keyword consultancy.
The Approach
- Assisted with a full platform migration
- Audited existing on-site content to assess performance
- Made recommendations for improving the performance of existing content
- Supported transactional EV-related keywords with informative guides and content
- Analysed the motoring landscape and found new areas of opportunity
- Advised on EV related keyword gaps and content strategy
- Created engaging, optimised EV-focused content to support organic performance
Key results
- Successfully mitigated a number of issues during re-platform
- On-page electric optimisation for all relevant models
- Electric hub covering popular EV related search queries
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