Onsite Content

What we do

With billions of content pieces produced every day, your customers are being bombarded with content to read, watch and listen to. At Evolved, our content strategies allow your business to better reach, connect and engage with your target audience. We combine audience insights with our own industry knowledge and expert analysis to tailor an onsite content strategy that connects at every stage of the buying cycle, fuelling organic performance and delivering against your business objectives.

How we do it

 1.

Content Auditing

First and foremost, we need to understand how your existing content is performing. Our content audit closely analyses the performance and keyword targeting of each page on the site; a crucial step in understanding how well your current content is serving your audience.

 2.

Content Strategy

Using our content audit alongside audience, competitor and industry analysis, we determine exactly what actions are needed. This won’t be done in isolation; we consult with you and your internal teams every step of the way, and continue collaborating as we implement the strategy.

 3.

Content Reporting & Analysis

We’ll report on the performance of your content monthly. Doing so allows us to understand the impact of our onsite changes, adjust our strategy to circumvent stagnation, and hone in on the areas that deliver the highest levels of engagement with your audience.

What we aim to achieve

What we achieve is entirely dependent on what you want to achieve. We keep your business goals at the centre of your content strategy. Not quite sure where your focus should be? We can help you find it.

Whatever you’re aiming for, we’re ultimately here to ensure your site’s content is pulling its weight and engaging with your customer base. You don’t want satisfactory content, you want great content and so does your audience. And we’re here to deliver that where you need it most.

How do we integrate with your team

You’re the experts in your field; we’re the marketing experts. But dividing ourselves into two camps won’t work for content creation. We strongly believe the best content comes when we collaborate. 

Got your own in-house team of writers? We can brief the content to them. A time-poor team? Our in-house copywriters can carefully craft the content you need, ticking one more thing off your to-do list. 

As part of our content process, we work with your tech and development teams and our internal design and CRO teams to ensure the content is built for success and presented in the right way for your audience. When it comes to content, it takes a village. 

See our services in action

Select Car Leasing

Driving Select to pole position in the car leasing industry

Select Car Leasing is an award-winning car and commercial vehicle leasing broker. Founded in 2004, Select has a clear vision to provide customers with a smart, hassle-free way of obtaining a brand-new car via leasing. Evolved worked with Select across organic and paid search, to support their growth and established them as industry leaders.

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0 Increase in organic growth
0 Lead in visibility
Vanarama

Driving SEO success: Vanarama’s epic ride to vehicle leasing dynamo!

Part of Auto Trader Group, Vanarama is an award-winning personal and commercial vehicle leasing company. The brand began in 2004 with just 3 people and today employs more than 230, offering the best deals on a huge range of vehicles. They provide award-winning customer service and online customer experience.

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0 Increase in visibility in 3 years
0 Increase in visibility in 1 year
GoodBye Car

Going the extra mile for GoodBye Car’s organic performance

GoodBye Car, part of Peter Vardy Group, is a car-buying website providing a convenient way to sell your car online in locations across Scotland.

The company is known for commitment to providing fair and competitive offers, leveraging a user-friendly interface and a straightforward process. With a customer-centric approach, GoodByeCar is a trusted and streamlined solution to the selling experience, and offers a reliable alternative to traditional methods within the automotive resale market.

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0 Increase in organic conversion rate
0 Increase in transactional page clicks
Ocean Finance

Moving Ocean Finance’s performance from the red to black

Ocean Finance is a leading financial technology business offering a wide range of personal finance options to consumers, such as credit-builder credit cards, personal loans, and a range of mortgage and second-charge products for homeowners.

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0 Increase in traffic
0 Highly-relevant coverage pieces
Mattress Online

Plumping up organic & paid performance for Mattress Online

Mattress Online is an award-winning, industry-leading mattress and bed retailer who has been delivering the UK a better sleep since 2003. The brand is the largest mattress stockist in the UK and has been recognised as the National Bed Federation’s Online Bed Retailer of the Year 2022 for its exceptional customer service, outstanding product quality, and care for the environment.

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0 Increase in organic revenue in 3 years
0 Increase in organic traffic since 2019
Money Guru

Showing the cost of dark-web data with Money Guru

As part of our campaign with Money Guru, a price comparison website, we devised a content campaign that showed the true cost of stolen personal data being sold on the dark web. This was a fully-immersive content & outreach campaign primarily, as part of the wider SEO strategy to gain visibility, authority and build traffic.

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0 pieces of digital PR coverage
0 Backlinks acquired
thinkmoney

Investing in the right agency pays interest for thinkmoney

thinkmoney is a budgeting fintech bank, with a current account that lets you split your money into two separate pots – one for bills and one for spending. The benefits of which are that it ensures bills are paid on time and therefore individuals’ credit score is improved.

But, even with a great offering, they weren’t getting the right traffic or the right sort of conversions they needed. This is where we came in.

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0 Increase in organic sessions to key pages
0 Increase in conversions (applications)
Peter Vardy Group

Powering Peter Vardy Group’s paid marketing performance

Launched in 2006, Peter Vardy Group is a family-run automotive business operating across Scotland with a vision to create the world’s best motor retail operation as measured by their colleagues, customers, and communities in which they serve. The group comprises Peter Vardy for new, premium and classic car sales, the used car supermarket CARZ, Peter Vardy Leasing, and GoodByeCar.

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0 Increase in Conversion rate
0 Increase in conversions

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